Preston has been installed as the favourite for this year's "Celebrity Big Brother".
Current bookmakers odds place the singer with The Ordinary Boys as 4-1 favourite to win the reality TV show, after he charmed both viewers and his fellow housemates. Preston's band have also seen their debut album, "Brassbound", selling in far greater quantities since he entered the house.
The other music contestants - Maggot from Goldie Lookin' Chain and former Dead Or Alive singer Pete Burns - are also amongst the frontrunners to win the Channel 4 programme.
The latest odds, according to bookmakers William Hill, are as follows:
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