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Pussycat Dolls
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Don't Cha

It was an old roommate of actress Christina Applegate who first formed the Pussycat Dolls dance troupe, their old fashioned burlesque routines quickly becoming a cult attraction in Los Angeles clubs such as the Viper Room and the Roxy. Part of their appeal was the fact that on any given night a "name" celebrity might join them onstage to perform and this led to them having extensive contact with the music industry (the girls ending up with a starring role in Pink's 'Trouble' video. With such a powerful brand name behind them and with the appropriate connections it was perhaps inevitable than an enterprising producer would hit on the idea of turning them into a full blown musical act - and the result has been an instant smash hit album in the US and this week a massive Number One hit single in the UK.

First of all it is worth commenting on just what a departure from the norm they represent.

Time and again US A&R men have shown themselves to be devoid of imagination, resulting in every US girl group for a generation to be rigidly based on the formula pioneered by the Supremes back in the 1960s. Everyone, from En Vogue through Jade, TLC and Destiny's Child has stuck to the format (and all with success of course). From the moment you see them you know the Pussycat Dolls are different and at the risk of making them sound a different kind of throwback, they have "new Spice Girls" written all over them, each girl being defined with her own personality and own sense of style, all fitting into the group structure overall.

So with the image out of the way, what about the music. Well the truth is that at the moment there is just one thing that will sell in America and that is an R&B/Rap hybrid. Hence I personally have to confess to feeling incredibly disappointed when first hearing 'Don't Cha' after reading so much about how it had taken America by storm. Don't go expecting a chirpy pop song, this is just about as R&B cool as it is possible to get. It ain't a bad record by any stretch of the imagination but as much as their image pushes the boundaries the music of the Pussycat Dolls treads little in the way of new ground. Still enough negatives, there are plenty of positives here. Amazingly the Pussycat Dolls are the first US group to top the British charts since the Black Eyed Peas way back in 2003 and the first American all-girl act to do so since the all-star combo of Christina, Mya, Pink and Lil' Kim hit the top with 'Lady Marmalade' in 2001 - their retro stockings and suspenders cavortings of course not a million miles from the image of the Pussycat Dolls in the present day. For the second week running as well the Number One single features a guest starring role for a male artist who had in the past never quite ascended to the top. Step forward Busta Rhymes whose star turn on the record gives him his biggest hit ever, one place higher than 1999s 'Turn It Up/Fire it Up'.
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